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1. #INHERENT NEED TO DO SOMETHING NOTEWORTHY DEFINITION FULL#
2. #INHERENT NEED TO DO SOMETHING NOTEWORTHY DEFINITION CRACK#

Second, you don’t need a six-figure purchase history to buy a MoonSwatch. The next Swatch collaboration to command a hefty premium is the Blancpain x Swatch Fifty Fathoms watch collection. I have to stress that there is a difference between spending over retail for a MoonSwatch and spending over retail for a waitlisted Rolex because the former you certainly will be able to acquire, whereas you might be on a waiting list for the Rolex you want forever - a watch that others will manage to get. From first-class mail to flying as opposed to taking the bus, we have come to accept the concept of paying more to save time. First, in every field of life, if you want to own or do something sooner than others, you’ll have to pay a premium for that privilege. So, here is what’s been grinding my gears for too long. And that, in my book, makes a huge difference.

Here is the twist: The MoonSwatch, although limited in availability at first, was always meant to be produced in enormous quantities, and so people who pay a ridiculous premium on the flipper’s market are not paying that merely to own the watch, but also to own it first. I decided to hold onto the watch because then, as now: I hate watch flipping and what it does to our hobby.

I had everything: Watch with paperwork in hand and a pending offer of what is a ridiculous amount of money for a cheap and, let’s be frank, disposable watch that will soon be produced in limitless quantities. I listed the watch I had just bought for €250 for €2,770 ($3,000 at the time) and waited to see what would happen.īefore long, I got an offer from a certain Felix in Germany, offering to buy my watch.

#INHERENT NEED TO DO SOMETHING NOTEWORTHY DEFINITION FULL#

As I say in my review, the reportage would not have been full without me immediately listing the watch online, this time on Chrono24, to see what would happen and to gauge how strong the demand really is.

#INHERENT NEED TO DO SOMETHING NOTEWORTHY DEFINITION CRACK#

For my report, read the highly popular Queueing For Uranus: Omega Swatch MoonSwatch Watch Review.īecause Austrians are too smart to wake up at the crack of dawn to queue for a plastic bioceramic watch (let alone spend the night on the streets outside a store!), I got lucky and was among those 100 or so people who got a MoonSwatch on day 1. Before dawn, I drove to Vienna, Austria, to see how this hype would formulate and how people would behave, what expectations they would have, and how Swatch would treat its customers on such an important day. When Swatch said it would make the MoonSwatch available at just a handful of its stores worldwide, and that customers would only be allowed to buy two pieces - soon reduced to just one piece - demand soared as everyone wanted to have what others couldn’t. The so-called developed world revolves around our addiction to instant gratification and to our belief that we not only desire but also deserve to own everything we want as quickly as it takes to tap a “Buy It Now” button.

The MoonSwatch was in high demand early on because of its novel concept and because of its orchestrated - and infuriating - scarcity, where Swatch launched a product that simply wasn’t available in sufficient quantities and then couldn’t, or didn’t, ramp up production quickly enough to meet demand. So, I think we can rule out the fact that flippers are ridding life-long aspirers the possibility of acquiring a watch they hope to pass down one day. It isn’t something people en masse aspire to own one day - a week before its launch, nobody knew it would ever come to exist, and I don’t just mean the watch but the entire concept of Swatch and one of its luxury sister brands under the Swatch Group umbrella coming together at a highly affordable price point. The few friends I have working in the boutiques of some of these brands are actually doing their best to research their customers and minimize the chances of their freshly allocated watches getting flipped.īy contrast, the MoonSwatch is not an heirloom piece. This is what’s called “flipping,” and it is a terrible practice. Meanwhile, folks with dubious techniques get their hands on these watches, only to list their fresh piece online days later, unworn, offering the waitlisted a chance to get their desired piece - at a cost of thousands (or tens of thousands) more than the retail price.